Marketing Campaign for a Successful Product Launch Essay

Marketing Campaign for a Successful Product Launch - analyse ExampleIn particular, this report focuses on the four promotional tools that were used that are public relation, direct marketing, promotions and advertising. The report seeks to inform the aggroup about the correctness of the selected promotional tools in bringing about a successful marketing defend. It also demonstrates how the selected promotional tools give be fully utilized in excogitate a creative mix of marketing activities suitable for a successful marketing campaign. 2.0 Introduction The marketing department of Nokia Company was tasked with devising the marketing campaign plan that would be used in ensuring that the two new Nokia brands sell well in South Africa and they proposed that the company utilize advertisements, sales promotion, direct marketing, and public relation as promotional tools (Awad 2004). Promotion is one of the elements in the marketing mix, and just like all the other elements, it deserve s a lot of evaluation onward being approved by the senior management team of a company (Armstrong & Kotler, 2012). ... The research aimed at establishing and identifying the characteristics of the target auditory modality. This was done through observation and interviews. 4.0 main(prenominal) Findings The team found out that i. Both Nokia Luminia 920 and 820 will appeal most to young customers who are particularly tech-savvy. ii. The company needs to come out with strategies that will make the prospective customers aware of the new Nokia phone models on the market Nokia Luminia920 and 820. iii. The company needs to come up with promotional tools that can create divert in prospective customers. iv. The company needs to have promotional tools that will sustain clients satisfaction during and after sales. It is out of this finding that the team settled on public relation, advertising, direct marketing, and sales promotion as appropriate promotional tool to be used. Armstrong and Ko tler (2012) describe advertisement as a promotion technique whereby words, signs, or songs are used to create awareness among the hearings about the product, service, or an upcoming event. In this case the two Nokia models would be advertise via popular South African radio and television stations, billboard and posters, internet, via popular sites such as face book and twitter. This is guide necessary because the target audience is the youth who are tech survy. Advertisement in this case, would also be appropriate because it will be able to create awareness amongst the mass audience by positioning a product in the mind of the audience and inform them about the advantages of Nokia Lumia 920 and 820 (ibid) . Wood (2010) support the use of advertisement as a promotional tool when he states that advertisements help in boosting consumers confidence