Business Plan for Beauty Products Company Essay -- Business Plan for C

Table of Contents Executive summary 2 The company 2 Company description 2 Vision statement 3 Mission statement 3 Objective 3 Company background 4 Product/ service and industry 4 Product/ service description 4 Industry description 5 The market 5 Market and target customer 5 Competition and competitive advantage 6 Marketing strategy 6 Overall strategy 7 Sales plan 7 Competitive plan 7 Research and development or growth plan 8 The organization 8 Legal and organizational structures 8 Key personnel 8 Related service providers 8 Location 9 The financials 9 Critical risks 9 Income statement 9 Cash flow projection 10 Balance sheet 10 Start- up costs 10 Assumptions 11 Schedule 11 Conclusion 11 References 13 The appendixes 15 Executive Summary Starting a business is a challenging undertaking that requires detailed planning and intensive research. The modern dynamic market and economic changes demand for the adoption of a well through of business plan that incorporates the entire business requirements (Pinson, 2004). The Paradise Beauty Centre will be a small enterprise that will focuses on the production and distribution of beauty products in United States of America. The business plan will help the business managers and other employees in understanding the long-term and immediate goals and objective of the business. The business plan will also be useful in facilitating the adoption of a strategy that will help the business prosper in the modern market. The plan will be a critical tool that will help in the production of a reliable strategy for attaining the goals and objectives. The proposed business plan will be implemented in three years time. Within the first three years, the business i... ...ice-Hal Millikan, E. (2001). Cosmetology, cosmetics, cosmeceuticals: definitions and regulations, Clinics in dermatology 1.(4) 371-374 Moore, M., (2012). Creating Public Value: Strategic Management in Government, Cambridge: Harvard University Pres Pinson, L. (2004). Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company’s Future. Chicago: Dearborn Trade Reshetnikov S., Wasser S., Duckman I., & Tsukor K. (2000). Medicinal value of the genus Tremella Pers. International Journal of Medicinal Mushrooms 2 (3): 345–67 Sullivan, A., & Steven M., (2003). Economics: Principles in action. Upper Saddle River, New Jersey : Pearson Prentice Hal Winter, R., (2005) A Consumer's Dictionary of Cosmetic Ingredients: Complete Information About the Harmful and Desirable Ingredients in Cosmetics. New York, NY: Three Rivers Press